Rooted in Brazil. Creating for the World.
RAIZ is a creator-led studio built around three Brazilian creators with different backgrounds, personalities, and perspectives.
With Felipe and Bianca based in Ireland and Juliana creating from Brazil, our roots are shared while our perspectives are not.
What "RAIZ" Stands For
Raiz translates to "root" in Portuguese. To us, it represents where we come from, our cultural identity, human authenticity, and creative foundation.
Brazil is our root—the source of our energy, warmth, and intuitive storytelling. But our market is global. We bridge Brazilian creative vitality with European and international mobile app ecosystems.
From Roots to Studio
A natural creative progression connecting authentic origins with global mobile app marketing.
Brazil
Our cultural foundation in authentic human connection, expressive communication, and energetic storytelling.
Rio de Janeiro & São Paulo
Felipe's roots in Rio (Mangueira) paired with Bianca and Juliana's roots in the creative capital of São Paulo.
Ireland + Brazil
Felipe and Bianca establish their creative base in Ireland while Juliana continues creating from São Paulo, creating an international bridge.
Three Creators
Recognizing that mobile apps need more than a single tone of voice, the three creators unite under one unified banner.
RAIZ
A specialized studio delivering creator-led UGC and performance creative tailored specifically for mobile applications worldwide.
Why Perspective Matters
Single-creator setups hit creative fatigue quickly. Working with RAIZ gives you three distinct human voices under one coordinated production pipeline.
Why Mobile Apps?
Apps require specific storytelling: rapid UI demonstrations, tangible problem-solving, and seamless app store friction reduction.
Why UGC?
Users ignore polished corporate ads. Native-feeling, authentic mobile videos create genuine empathy and lower acquisition costs.
Why Three Creators?
One app can speak to different target demographics when framed through different angles: direct, lifestyle, or story-led.
Our Guiding Principles
How we approach creative production, platform culture, and client relationships.
People Over Production
Authenticity matters more than overproducing content. Viewers connect with real people, honest reactions, and relatable situations.
Native Over Polished
Content should feel natural to the platform feed. When an ad looks like an ad, users scroll past without a second thought.
Testing Over Guessing
Different creative angles create more opportunities to learn. We structure batches to test hooks, messaging, and creators systematically.
Creative With Purpose
Every second of video must communicate something valuable—a real user benefit, a feature clarity moment, or a tangible solution.
Roots Matter
Authenticity comes from real perspectives and genuine cultural foundations, bringing fresh international energy to every project.
Ready to Work with RAIZ?
Let's discuss how our three creators can bring fresh perspectives to your mobile application.