UGC Creator
Felipe Gomes
Ireland · Born in Rio de Janeiro (Mangueira)Specializes in direct, relatable talking head UGC and clear, fast-paced mobile UI demonstrations.
Three creators · Three perspectives · One studio
Mobile Apps Need Better Creatives.
Creator-led UGC and performance creative built specifically for mobile apps.
The Studio
Rooted in Creativity. Built for Mobile.
RAIZ is a creator-led creative studio built by three Brazilian creators working across Ireland and Brazil.
We create native-style UGC and performance creative content specifically for mobile applications.
Industry Reality
Built for the App Economy.
Mobile apps compete for attention in high-velocity environments where users scroll past thousands of messages a day. Creative must stop attention, communicate value, demonstrate the product, and encourage action.
Step 01
Discover
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Step 02
Watch
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Step 03
Understand
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Step 04
Engage
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Step 05
Install
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Step 06
Activate
The Core Philosophy
One App. Three Perspectives.
The same product can tell very different stories. Different creators bring different voices, personalities, experiences and ways of communicating. RAIZ turns that diversity into creative opportunity.
Creator Perspective 01
Felipe Gomes
Direct, relatable communication designed to break down complexity and present features clearly.
Natural
Direct
Relatable
Performance-minded
View Felipe's Portfolio
Creator Perspective 02
Bianca Araujo
Conversational, lifestyle-led angles that embed your mobile app into everyday authentic routines.
Authentic
Conversational
Lifestyle
Engaging
View Bianca's Portfolio
Creator Perspective 03
Juliana Araujo
Narrative storytelling and expressive presentations that build deep personal rapport with viewers.
Story-led
Engaging
Natural
Relatable
View Juliana's Portfolio
Formats & Capabilities
Creative Built for Mobile.
From high-conversion paid ads to organic app walkthroughs, every piece of creative is shaped for mobile screens and natural platform behavior.
01
UGC Ads
Native-style content designed to feel at home on TikTok, Instagram Reels, and YouTube Shorts.
02
App Demonstrations
Show the product in action with intuitive UX navigation, UI spotlights, and fluid screen taps.
03
Problem → Solution
Start with a relatable daily friction point and introduce your mobile solution naturally.
04
Storytelling
Turn functional product capabilities and updates into engaging, human-centric narratives.
05
Voice-over
Combine high-quality lifestyle visuals with clear, crystal-clear voice narration and subtitles.
06
Screen Recording
Walk through key app interactions, onboarding flows, and highlight features cleanly.
07
Creative Variations
Explore different hooks, pacing, creator perspectives, and CTA angles to fuel iteration.
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Faceless UGC
Product-focused creative showcasing mobile screens and aesthetics without on-camera talent.
Portfolio
Selected Creative Concepts
Explore native 9:16 video concepts created across multiple app verticals and formats.
All work labeled transparently
Strategic Framework
More Than One Creative.
The first idea isn't always the winning idea. Different hooks, perspectives, creators, and formats create more opportunities to learn what resonates with your target users.
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App
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Creators
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Hooks
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Formats
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Creative Possibilities
*Illustrative creative framework demonstrating angle variations. RAIZ focuses on strategic production and testing opportunities.
Methodology
From Brief to Creative.
A transparent, streamlined production workflow engineered specifically for mobile product and marketing teams.
01
Understand
We review your mobile app, key features, target personas, and creative objectives.
02
Concept
We develop creative angles, hook variations, and match the right creator voices.
03
Script
We draft natural, native scripts with clear visual cues and on-screen text directions.
04
Create
Our creators film in real-world settings with genuine expressions and crisp mobile captures.
05
Edit
Pacing, native platform styling, captions, sound design, and screen overlays are integrated.
06
Deliver
Ready-to-launch 9:16 master video files with variations organized for your campaign setup.
07
Iterate
We analyze what angles perform and refine upcoming creative batches accordingly.
The Creative Engine
Meet the Creators.
Three Brazilian creators with distinct personalities, backgrounds, and creative approaches.
UGC Creator
Bianca Araujo
Ireland · Born in São PauloCreates authentic lifestyle scenarios, daily routines, and conversational angles that build instant trust.
UGC Creator
Juliana Araujo
Brazil · Born in São PauloEngaging story-led formats and expressive POVs that present product features as natural daily discoveries.
Start a Project
Let's Create Something for Your App.
Whether you need a dedicated creator, multiple perspective testing, or ongoing monthly creative production, tell us about your app.